Reference #412: Organizational Culture and Leadership
One of the great dangers in culture change efforts is to assume that external issues are separate from culture and instead focus on internal issues. Here, internal issues are the "mechanisms by which a group makes life pleasant for itself".
Business strategy is part of culture. Focusing solely on the internal aspects of culture may make a company a great place to work, yet at the same time risks business failure if the strategy fails to evolve to meet the changing needs of the situation.
Schein. Organizational Culture and Leadership, 2017. (8)