Reference #438: Organizational Culture and Leadership
Individualistic societies place high value on personal accomplishment and ambition, condone personal competition, and define intimacy and love in personal terms.
Collectivistic societies define individual roles and identities more in terms of group membership, condone aggression primarily towards other groups (rather than within groups), and view love within the context of a group.
Schein. Organizational Culture and Leadership, 2017. (83-84)